Overview:

Bastion Health is a healthcare technology company that offers a hospital network solution as well as health insurance plans. The company was founded with the goal of improving the healthcare experience for both patients and providers by streamlining communication and data sharing among hospitals and other healthcare providers, and by providing insurance plans that are tailored to the specific needs of individual consumers.

Problem:

One key challenge that Bastion Health faced was creating a hospital network solution that was both flexible and scalable. The company wanted to create a platform that could be easily integrated with existing hospital systems, but that could also accommodate the needs of a wide range of hospitals and healthcare providers. To address this problem, I designed a hospital network add-on that will be built on secure, cloud-based infrastructure and tools for secure messaging and collaboration between hospitals.

Another challenge that Bastion Health faced was creating health insurance plans that were both affordable and comprehensive. The company wanted to offer plans that covered a wide range of healthcare services, including preventive care, primary care, and specialty care and it is also affordable for consumers. To address this challenge, I worked on a design for insurance plans that were tailored to the specific needs of individual consumers, while also being priced competitively.

Conclusion:

To ensure that its hospital network solution and health insurance plans were effective and user-friendly, I conducted extensive user testing and focus groups. I gathered feedback from healthcare providers, patients, and other stakeholders to fine-tune its products and ensure that they met the needs of its target audience.

In the end, I was able to successfully redesign and launch a hospital network solution add-on for Bastion Health that was flexible, scalable, and user-friendly, as well as a range of health insurance plans that were affordable and comprehensive. The design has received positive feedback from potential customers and industry analysts and has been listed for an award for innovation in healthcare technology and insurance.